There are many reasons why door-to-door sales has shown real sticking power as a marketing technique. When done well, this method of promoting products and services can be hugely beneficial to the businesses that use it. Here are just three of the advantages associated with the strategy.
- It’s a two-way process
Unlike the vast majority of marketing techniques, door-to-door sales is a two-way process. Printed media and campaigns on the internet, television and radio can be a great way to convey information to consumers, but they aren’t much help when it comes to collecting details about how consumers think and feel. In contrast, speaking to potential customers face-to-face can be a great method of intelligence gathering. By taking note of the remarks people make on the doorstep, companies can hone their goods or services, as well as their marketing messages.
- It can be highly cost-effective
Door-to-door sales can be extremely cost-effective and one of the easiest ways for companies to ensure their money is well spent is to enlist the help of specialist third-parties. For example, direct sales experts Appco Group only charges its clients for the results it actually delivers. This means that, unlike many other forms of marketing, companies don’t have to invest potentially significant sums of money on a speculative basis. Instead, they can have full confidence that they will benefit from impressive returns on their investments.
- It’s a great way to boost your brand profile and build trust
This style of sales can also be extremely useful when it comes to boosting brand profiles and building trust with consumers. Experienced and skilled brand ambassadors can establish a rapport with people on the doorsteps, making them feel engaged with the businesses they represent. These interactions help companies to find common ground with their customers and to build lasting relationships.
Appco is particularly adept at this approach. It has developed a technique it dubs the Human Commercial™. This simply means that the self-employed brand ambassadors in its network engage with people in an open and friendly way, answering questions and providing highly tailored messages that help ensure consumers feel positive about the sales experience and are properly informed about the products or services available. This approach is one of the keys to the company’s success and it’s used across the group, including Appco UK.
Thanks to advantages like these, it’s likely that door-to-door sales will remain a popular marketing technique for a long time to come.